Strategic Study on Business Model of Coca

Strategic Study on Business Model of Coca Introduction Background of Coca-Cola Company The Coca Cola Company being one of the most known companies in the world was established in the year 1886. Like most business ventures, the company did not get an immediate success during the first year of its operation having reported a considerable loss. Consequently, Mr. John Pemberton, the inventor of the drink, had to sell the formula of Coca-Cola to recover the losses.Advertising We will write a custom essay sample on Strategic Study on Business Model of Coca-Cola specifically for you for only $16.05 $11/page Learn More He sold the formula to Asa Chandler. By applying his aggressive marketing skills, Asa increased the net sales of the company by 4000% in a span of ten years. Since then, the company has grown to be the most popular company in the world (Hess, 2010). Mission The mission of the company consists of refreshing the world, inspiring moments of happiness and creating value by making a difference in the society† (Goodman, 2009). The company can be considered people oriented as its products are tailored towards the needs of the customers. Vision The Coca-Cola Company has a broad vision which focuses on making the company sustainable in each operation. Its vision is to inspire workers to contribute to the companys success and achievement of goals through employing their maximum efforts. Strategic goals and objectives The company is committed to nurture strong relationships between suppliers and customers. The company aims at maximizing the share ownership over time to enlarge the companys production as well as providing a wider range of production. Its strategy is to manufacture the products locally and market them globally (Goodman, 2009). Business model analysis of Coca-Cola Value proposition The Coca-Cola Company is one of the most recognized multinationals in the global soft drinks industry across the world. The company is steered by its main values which help in making the company and its products satisfy its customers. Its values include integrity, leadership, collaboration, quality, passion and diversity. One of the best value propositions of the company in the economic sector is its affordability of products. A remarkably large number of people today can access and buy the drink regardless of their income or social status, hence, giving it a competitive advantage over its competitors. The company is well known for its brand across the world. All brands of the company are unique in their test and are highly acceptable by customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Core facets of the Coca-Cola business model The Coca-Cola Company has opened its operations across all regions of the world. The company has set up subsidiary firms in over 200 countries worldwide. Therefore, it produces from within the countries and sells the product s internally. This is the main mode of operation which has served the company in a massive way. The company combines these values in their operations, which help in best serving the needs of its customers through continued production of quality brands. The company gives a lot of promotional advantages to its customers, a tactic that gives it an added advantage over its competitors (Coombs Holladay, 2012). The company has an extremely strong brand portfolio, hence, making it possible to explore in detail all the customer’s tastes and preferences. The company has created businesses with several other companies being a strategic move that has helped it capture the hearts of many customers in the world today (Petretti, 2008). The company is also active in terms of running corporate social activities. The company is widely known for sponsoring sporting and other events. Through this, it attains a high sense of publicity. Corporate social responsibility plays a critical role in en hancing marketing activities of the company. Evolution of the Coca-Cola business model Coca-Cola is a long held spirited brand. The evolution of the Coca Cola drink took a drastic turn during the years between 1890 and 1900. During the year 1900, Hilda Clark became the first celebrity to feature in the company’s advertisement. This aimed at making its products popular among the people. In 1906, it developed a new strategy, namely, it created a straight sided bottle which immediately grasped the attention of a number of people in America. In the year 1911, the annual advertising for the company surpassed the million dollar mark.Advertising We will write a custom essay sample on Strategic Study on Business Model of Coca-Cola specifically for you for only $16.05 $11/page Learn More In the year 1914, the company donated a million dollars to a school, hence beginning its social obligations. That gesture proved that the companys success had a positive impa ct on the community (Marshall, 2005). Asa Candler ensured that the commodity is well known by all and sundry in the United States. He subsequently started thinking of advertising the drink outside the continent. As it is today, the company uses a wide range of platforms in enhancing its activities. Among them is extending operations, in different regions, engagement in CSR and observance of quality in its activities (Tuleja, 2008). Conclusion The Coca-Cola Company is a proactive company in terms of its coverage and model of doing business. The success of the Coca-Cola Company has not been attributed to a compelling advertisement and business strategy only. It has also been attributed to the customer’s orientation concept that the management puts ahead of everything else. This forms the reason why the company will likely continue to succeed with its future objectives. Reference List Coombs, W Holladay, S J 2012, Managing corporate social responsibility: A communication approa ch, Wiley-Blackwell, Malden. Goodman, J A 2009, Strategic customer service: managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits, AMACOM American Management Association, New York. Hess, E 2010, Smart growth: building an enduring business by managing the risks of growth, Columbia University Press, New York.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marshall, B 2005, Coca-Cola Company: culture, politics, and history: a multidisciplinary encyclopedia 1 [A D], ABC-CLIO Santa Barbara, Calif. Petretti, A 2008, Petretti’s Coca-Cola collectibles price guide, Nelson Thomson Learning Scarborough, Canada. Tuleja, E A 2008, Intercultural communication for business, South-Western Cengage Learning, Mason, USA.

The Brain Drain essays

The Brain Drain essays One of the major concerns of today's companies is the shortage of labor, especially in management. The baby boomers are nearing retirement age in the United States and the birth rate is dropping. These circumstances, coupled with the booming economy are the main causes of the labor shortage. There is a high demand for labor but the once seemingly bottomless pool of employees and managers that companies drew from has started to dry up. What are the factors that contributed to the problem and how are today's corporations going to handle this problem? The type of labor needed in today's society has been undergoing a constant change. There is an increase in demand for workers but there is a much greater demand for educated white-collar workers, especially management material. Projections state that the growth in managerial positions will increase 20% by the year 2010 yet the population aged 35-50 will decrease nearly 10%. What these figures say is the already diminishing supply of executives is going to dwindle even more over the next 10 years. There is a shortage of blue-collar workers now and there will also be an even greater shortage of them in the future. In order for employers to find people who are willing to perform unskilled, repetitive jobs they are going to have to be willing to raise the level of compensation offered to employees. If McDonalds needs someone to flip hamburgers they better be prepared to pay double to triple minimum wage. There are a wide variety of employment opportunities and today's workforce can afford to be selective when choosing a job. The demand for employees is high while the supply is low. The figures on the change in average population ages and growth in industrialized nations is beginning to make the corporate world stand up and take notice. If the trends continue as they have been for the past thirty years, the shortage of labor is going to continually get worse with each year...

Analysis of Visual Text (Film) Thesis Example | Topics and Well Written Essays - 1250 words - 1

Analysis of Visual Text (Film) - Thesis Example In addition, these early childhood attachments significantly influence the relational development of their internal representations of the self and other relationships between the parents and children as well (Craissati, McClurg, & Browne, 2002, pp.910). With this close understanding, parents become in a position to fulfill their parental obligations in a more appropriate way throughout the different stages of childhood and adolescence and till the point where children reaching to age where they become self sufficient to take their personal decisions more appropriately and responsibly. However, before reaching to the more mature stage, which is normally considered as the mark depicting 18 years, the road to that mark brings a considerable number of challenges not only for parents towards the nourishment of their children but also to the children and adolescence. As a result, parents are required not only to fulfill their developmental needs but also they are required to understand th eir emotional tendency and protecting them in case if they are emotionally misused by others (thesis statement). This movie is based on a story of a teen girl who becomes victim to an online sexual predator. This movie was released on April 1, 2011 and is directed by David Schwimmer. It has four basic characters- Annie (Liana Liberato), Charlie (Chris Henry Coffey), Will (Clive Owen) and Lynn (Catherine Keener). Annie is a 14-year-old girl and Will and Lynn have played the role of father and mother respectively in the film and, Charlie who plays a role of online sexual predator. Annie is a school going shy girl. Having less friendship in the school, she meets Charlie through a social networking website. Initially, Charlie convinces Annie that he is 16. Later he admits that being in his mid- 20s. Charlie uses different emotional tricks and tries to win